Evidences for a Prototypical Organization of Websites’ Page Layout
نویسندگان
چکیده
The study reported in this paper was aimed at investigating the existence of schemata specifically involved in the cognitive organization of a web page. Particularly, the hypothesis was that the location of some web objects (namely, links to specific contents) might be expected by the users at specific spatial locations. Results confirm that user’s expectations are due to the activity of “low” and “high” level schemata allowing performance optimization.
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تاریخ انتشار 2003